erlend designit 2020.jpg

Hey, nice to meet you!
I’m Erlend.

Currently as a designer, advisor and Partner at Reodor, I love to lead teams, advise clients and design great stuff that improves the world at least a little – one project at a time.

 

My training is originally in business development and strategy, and I’ve worked with design and innovation for over a decade. I have an MBA and a masters in service design.

I consider myself a entrepreneur on behalf of my clients and enjoy working in autonomous, small teams to create tangible results at high speed. My approach mixes and matches methods from design, lean startup and business in whatever way fits the problem I need to crack.

Over the last decade years I’ve been lucky to have lead big innovation projects for clients like DNV, Telenor and DNB. I also love teaching, and I’ve made and lead many courses over the years.

Skills

  • Strategy and business model design

  • Service design and user experience

  • User and market research

  • Prototyping and testing

  • Sustainability and circular economy

  • Innovation management

Experience

  • 2021-present: Partner and Strategic Advisor at Reodor, an innovation studio

  • 2017-2021: Business Design Director at Designit

  • 2015-2017: Strategic Design Lead at Designit

  • 2011-2015: Strategy Consultant at Creuna (now Knowit), a customer experience agency

Education

  • Master in Service Design and Innovation, Laurea University

  • Master of Business Administration, Quantic School of Business & Technology

  • Diploma in Qualitative Research, London School of Economics

  • Bachelor of Science in Management, Cass Business School