Clever campaign for Doktor Proktor And The End Of The World. Maybe.

Who said books are losing the battle for children’s attention?

Have a look at the video about the very clever ad campaign for the children’s book Doktor Proktor And The End Of The World. MaybeTry Advertising Agency created a museum exhibit of life size monsters called Doktor Proktor’s Sensational Collection of Animals You Wish Did Not Exit.

The exhibition, taking place at the Natural History Museum in Oslo, gave the ‘Moon Chameleon’ and 23 more animals in the book each their own ‘story’ and broke all attendance records for an exhibition at the Museum. Meanwhile, the book topped bestseller charts – the first Norwegian children’s book ever do to so. Via.

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