The Decisive Moment

Just ordered this book by Jonah Lehrer from Amazon and I suspect it will be a great read. It is kind of an easy introduction to neuroeconomics and provides biological explanations of how people make decisions and offers suggestions for making better decisions. Lehrer argues there are two main parts of the brain involved in decision making, the rational and the emotional, and calls in to question the old paradigm of rational decision making being vastly superior to emotional decision making. I highly recommend the video!


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