How ‘social intelligence’ can guide decisions: Great report by McKinsey

Analysts typically spend 80 percent of their time gathering information before they begin to analyze it. Social intelligence radically alters this process. Numerous tools allow analysts to create dynamic maps that pinpoint where information and expertise reside, and to track new data in real time, specifically via social media.

Read about how GE employed Twitter last year to crowdsource ideas about what it called a “social” airplane, offering prizes with Virgin Airlines for the best insights. The company enlisted a community of more than 100k people who follow its @Ecomagination account and organized conversations around key topics using hashtags. Find more examples from industry “social media toolkits” in the latest piece from McKinsey on Business Technology. It’s a hyped subject, but this piece is recommended!

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