15 common web pitfalls and how to avoid them

Many of the mistakes organisations make in their work with their website are recurring. Here’s a list of what I see as the 15 most common pitfalls and some simple advice on how to leap across them. 


I’d love your help to develop and refine the list further, so please pitch in with your views in the comments area.

1. Failing to prioritise strictly. Failing to prioritise and focus sufficiently is the most common and most destructive pitfall of them all. Many businesses seem to put as much content and functionality as possible at the top of their site. This will distract users from what you most want them to do and what they came to your site to do. Continue reading