Video

Recommended: Video summary of ‘Outside In’

Perhaps the very best business book I’ve ever read is summarised in this neat animated video. It’s about Customer Experience Management, and it’s called ‘Outside In – The Power of Putting Your Customers at the Center of Your Business’. Enjoy!

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Get foxy or get dumped

At Creuna where I work we talk a lot about why firms should become truly customer-centric and improve customer experiences across touch points continuously and holistically. Because “at the end of the day, customers no longer separate marketing from the product – it is the product. They don’t separate marketing from their in-store or online experience – it is the experience. In the era of engagement, marketing is the company,” as McKinsey perfectly puts it. Learn more about the principles of Customer Experience Management in this brilliant video by my colleague Torbjørn.

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