The Meaning of Steve

So, as you all probably know, Steve Jobs quit. He resigned as CEO of Apple, a company he started, then rejoined, and in 14 years drove from near-bankruptcy to become the largest public firm in the world with more cash than the US government and the world’s most valuable brand.

Consider, for a moment, the meaning of Steve.

Jobs haven’t really invented stuff. He sees the potential in new ideas and then, at the right time, he takes that idea to its full potential. Someone recently said: “Three apples have changed the world. The one that Eve ate, the one that dropped on Newtons head and the one that Steve built.” But Jobs haven’t just changed the world once. By my count, Steve Jobs has changed the world four times. Four.

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