Almost inexplicably, Google have actually created something really cool in the social space and for the first time in about 7 years Facebook is not the most exciting social network in town. Google+ is.
Facebook’s announcement about being able to video chat to your grandad on Facebook seemed to leave the tech world feeling distinctly underwhelmed. Techies quickly went back to coo-ing over Google+’s as yet hardly discovered features – multi-person video (hangouts), circles and built-in photo editing, to mention just a few. There’s a lot to play with in Google+.
Though Facebook’s new chat will have a big uptake among Facebook users, and probably greater impact in terms of numbers of users than Google+, with its currently limited expert/techie user base. But that techie user base is an important one, because they talk so much.
Considering things, it could be Twitter that’ll see a punch from Google. With sharing and following being highly customisable, you can have Twitter-like functionality, allowing you to see the updates from people that are interesting to you, such as celebrities, politicians, photographers, and so on. Though Google+ may be just a tad too complicated to get the average celebrity on board… But it might just be a matter of time!
Research shows that we enjoy being in tighter networks, or tribes if you’d like, on average not more than 150 people in total (which is quite a lot less than the number of “friends” people have on Facebook, for example). So if Google+ lets us interact with select tribes with more ease and customise to whom we want to share what with, I think Google+ really could be a winner – with time, that is.
Google+ is still missing quite a bit of Facebook’s magic. Continue reading