Indie bands employed by Toyota as brand ambassadors

Inspiring you to buy Toyota?

In the future, musicians will get a large share of their income from brands sponsoring them. This hypothesis is proving its validity.

Recently we have seen clearer signs that sales of concert tickets, digital music, vinyl and merchandise are doing an increasingly bad job in offsetting the decline in CD sales.

However, in addition to building richer digital music experiences online, what looks most promising as one potential fix is collaboration between musicians and brands.

Since 2003, when the Toyota Scion was first released, it has been backing niche bands that play grindcore and garage-rock in the hopes of drawing young customers. According to the NY Times, the company is now going to start acting like a record label, sponsoring whole campaigns including record releases, music videos and tours, for around 20 bands.

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Will Facebook start to close the supply and demand gap in digital music?

Many say they would pay for digital content, but don’t, as services as Spotify aren’t rich and compelling enough. Will Facebook’s coming music service finally start to provide the right musical experience to bridge the gap between supply and demand in the digital music market?

Facebook intends to launch its long-rumored music service in a few days with Spotify, MOG and Rdio as three of the company’s launch partners. The music and media platform will be announced at Facebook’s f8 developer conference on Sept. 22 and will allow users to listen to music from within Facebook.com.

Facebook will probably not directly host or stream any music or media. Instead, it will rely on partners to provide the content. This is in contrast to Apple, Google and Amazon’s strategy of hosting music content on their servers. Facebook’s plan is to become a platform for media content in the same way it is a platform for applications and games.

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